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Academic Achievements
Dynamic capabilities in a turbulent market environment: Empirical evidence from international retailers in China 2011-09-01
Relationship centered sales promotion: A case study of on a Chinese department store 2011-08-31
Case study research: Does it suitable for theory construction of management in China 2011-07-11
Which elements should be mixed in China's retail marketing 2011-07-04
The development of three key issues in positioning theory 2011-06-01
Eight major contradictions and relevant solutions in China's retail industry 2011-04-02
A research review on commodity circulation modernization in China 2011-03-16
The effects of product-harm crisis on brand performance 2010-11-04
The effects of emergencies on consumer purchase behavior 2010-10-08
China's department stores: joint-operation or self-operation 2010-09-03
What should be researched in Chinese-style management 2010-07-01
Strategy and sustainable competitive advantage of international retailers in China 2010-05-06
How do China's department stores carry out service innovation?-- based on case study of Beijing Modern Plaza 2010-03-08
Research on the choosing model of brand positioning points 2010-01-05
The effects of financial crisis on consumer purchase behavior in retailing 2009-12-03
Core competences, strategy and performance: the case of international retailers in China 2009-11-02
Study on M&A of retailing in China: characteristics, causes, and trends 2009-07-16
Thirty years' history of China's marketing science 2009-05-04
The marketing myth of high-speed growth: a multi-cases study based on ten Chinese successful companies 2009-04-06
A study on the impact of logistics model on retailers' competitive advantage 2009-03-02