The effects of financial crisis on consumer purchase behavior in retailing

Abstract Financial Crisis has brought great challenges for retailing. It not only influence on the real economy, but also impact on consumer Psychology and consumer behavior. This paper analyzes the effect of financial crisis on consumer purchase behavior by using the scan data of a shopping mall in Beijing. The results show that customers' monetary declined during the financial crisis and the effects of financial crisis on customers are different. The management implications for retailing are discussed.
Keywords Financial crisis, Retailer, Purchase behavior

(Source: LI Fei, MA Baolong, LIN Jian, China Soft Science, 2009, issue S2)

 



Source : CRRC
Visitors:
Time     : 2009-12-03

【 double click to roll 】 【 Print 】 【 Close 】 【 Font Size: Big Mid Small
bottom
All Rights Reserved: China Retail Research Center,SEM,Tsinghua University
TEl: 010-62794765 62795797 TEL: 62794582
Email:crrc@sem.tsinghua.edu.cn