Recently, the paper titled New Product Evaluation: The Role of the Retailer in Influencing New Product Success, which is co-accomplished by Prof. LI Fei, the executive vice-director of CRRC, Prof. WANG Gao from China Europe International Business School, Assistant Prof. HUANG Ying from University of Arizona, Prof. Brenda Sternquist from Michigan State University, was selected into 2009 AMA Summer Marketing Educators' Conference. Prof. LI Fei was invited to attend the conference which will be held in Chicago from August 7 to 10, 2009.
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.