CRRC Professors Won Best Paper Award in Chinese Business Management Cases Forum

Recently, a paper titled High Growth Phenomenon of Marketing: Cases Study on Ten Successful Businesses in China won "Best Paper Award" in Chinese Business Management Case Forum (2008). This paper was co-accomplished by Prof. LI Fei, Prof. WANG Gao, and Prof. YANG Bin of the Marketing Department of Tsinghua SEM. This paper is also the research results on "Basic Research on Business Management Science in China: Topics in Marketing and Brand" for China Enterprise Confederation, and projects for National Natural Science Fund.

From November 15 to 16, 2008, Chinese Business Management Case Forum was held in Beijing, with the theme of the forum as Thirty Years' Development of Experience and Theories of Business Management in China. 115 papers from over 40 national and foreign universities are selected. 85 papers were selected by the Program Committee. 54 papers were selected into the Paper Collection, 25 papers among them were selected into reports in branch forum. High Growth Phenomenon of Marketing: Cases Study on Ten Successful Businesses in China and other four papers won "Best Paper Award" respectively.



Source : CRRC
Visitors:
Time     : 2008-11-18

【 double click to roll 】 【 Print 】 【 Close 】 【 Font Size: Big Mid Small
bottom
All Rights Reserved: China Retail Research Center,SEM,Tsinghua University
TEl: 010-62794765 62795797 TEL: 62794582
Email:crrc@sem.tsinghua.edu.cn