Paper of CRRC Professors Published by an International Marketing Journal

Recently, a paper titled The Development of the Retailing Industry in China: 1981-2005 was published in Journal of Marketing Channels (Volume 15, Numbers 2/3 2008). This paper was co-accomplished by Prof. LI Fei, Prof. WANG Gao, and Prof. LIU Xi of the Marketing Department of Tsinghua SEM.

The subject of this volume is The Distribution Channel in China. With the increasing stress laid on product security in China, the distribution channel management has become more and more important for Chinese retail enterprises. In this volume, professors from Hong Kong, Macao, China Mainland, America and Australia analyzed and discussed about some retailing issues from different perspectives. These issues included Chinese business environment and its influence on channel managers, the channel management structures of foreign enterprises at their different expansion stages, the three stages of the development of Chinese retail industry, the development of Chinese franchising, and the influence of "relationship" on the marketing channel in China.

Journal of Marketing Channels is a professional academic journal in distribution and focuses its attention especially on distribution system, distribution strategy and distribution management. As the major strategic variable in marketing management, distribution has become more and more important in Chinese retail industry. Among product, price, promotion and distribution, distribution is the best way to acquire advantages in competition. This journal provides theories and instruments for the development of distribution system, distribution strategy and distribution management and a platform for experts around the world to publish their new research results and theoretical achievements.




Source : CRRC
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Time     : 2008-10-08

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